The Create Comparison Report allows you to create comparison reports using your sites. Comparison Reports include a set of popular categories provided to aid you in creating useful reports. These popular categories include population, households, income, and housing as well as customizable reports. Options also include comparing your sites to a benchmark and geographies.
Click the Get Reports tab and click Create Comparison Reports .
The Create Comparison Reports pane opens with the Comparison Report Setup dialog box. By using the following steps, you can create your comparison reports.
Choose the sites you want to compare from the site panel above.
The sites you have selected, by clicking the check box of the site in the site panel, appear in the Selected Sites list in step 1. As a default, the first site in the site panel is automatically selected.
The following options help you tailor your comparison report for these selected sites.
Selected geographies to compare to your sites.
This second optional step allows you to compare the selected sites against the respective geographies. Selecting a geography from the drop-down lists will add the site to the comparison graphs and table in step 3. The geographies available in each drop-down list are based on the sites you select in step 1.
This step alleviates the creation of geography sites for comparison purposes. If you want to compare sites to a geography that is not automatically available in the drop-down lists in step 2, you can create a geography site under Select Location, using Select Geographies, and select it for comparison in step 1.
Each drop-down list is populated based on the sites you have selected. For example, for a point-based site, the ZIP Code drop-down list includes the ZIP Code where the point-based site lies. For a hand-drawn polygon, all ZIP Codes that the polygon touches are added to the ZIP Code drop-down list.
Select a site or geography to use as a benchmark.
This third optional step allows you to select a site, geography, or summary statistic to benchmark for comparison and see how the other selected sites and geographies compare to the benchmark values. The sites available for selection as a benchmark are the same as those selected in step 1. The geographies are the same as those available in step 2. In addition, you can select the average or median values calculated from all the selected sites in step 1 to serve as a benchmark. This is useful if you do not have a benchmark site but still want to see which sites selected in step 1 are above or below average relative to each other.
View graphs and tables for popular variables:
You can choose from Population, Households, Income, and Housing, or you can customize your comparison report.
Click one of the buttons (Population, Households, Income, or Housing) to view the results of your Comparison Report setup. The Comparison Report appears containing the results of your selection from the steps in the previous page.
The appearance of the results will vary depending on your selection; however, the viewing options are similar for Population, Households, Income, and Housing.
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The tabs allow you to see the results of the other options. You can select the view using the toggle for graph view or table view. Graphs view is the default.
The Graphs View offers selections different from Table View.
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Sites appear on the X-axis and values appear on the Y-axis. The arrow below the site name allows you to select the different mile, rings or minutes, which are shown in the respective graph.
Note:
The Households tab does not include this capability.
If a benchmark site has been selected, it appears first on the graph and is indicated as the Benchmark.
You can also select the data to view using the toggle for 2012 or 2017. The default is 2012.
The variables drop-down list provides pre-selected variables from which you can choose.
The Years drop-down list which provides pre-selected years from which you can choose.
Note:
The Households tab does not include this capability.
You can return to the Comparison Report Setup page anytime by clicking Back to Comparison Report Setup .
Click Print to print the report.
Click Save to save the report as a .jpg, .png, or .gif.
Table ViewTable View presents the comparison data in a tabular view and provides options for manipulating the table.
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You can select the layout for the variables to appear in columns or rows, and click the check box to expand rings, drive times, or donuts.
Click Print to print the report.
Click Export to Excel to export the table to an Excel file.
You can create custom comparison reports to rerun at any time. These reports can be used to compare metrics from variables you select and save for future analysis. Once saved, the reports are available in My Lists for easy retrieval.
Choose the variables that you want to use for your customized comparison report. You can select the category and year for the data to search for your variables.
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The variable you select will determine the buttons available. Below is a description of the data provided for each button:
If you click the # button, it maps the value for the selected variable.
If you click the % button, it maps the percentage of the total population, adults or business (depending on the variable selected) for the selected variable.Market Potential Data
If you click the # button, the results will be the total number of households or adults who are likely to exhibit the specified behavior or preference to be mapped.
If you click the % button, the results will be the percentage of households or adults who are likely to exhibit the specified behavior or preference to be mapped.
If you click the Index button, the results will be the comparison of the local propensity to exhibit the specified behavior or preference to the national average. For example, an index of 100 indicates the households or adults in a given area are on par with the national average with regard to the specified behavior or preference. An index greater than 100 indicates the specified local preference or behavior is above the national average. An index less than 100 indicates households or adults in the area are less likely to exhibit the specified preference or behavior.Consumer Spending Data
If you select the # button, the results will be the total household spending for the selected product or service to be mapped.
If you select the Avg button, the results will be the average household spending for the selected product or service to be mapped.
If you select the Index button, the results will be the comparison of the average expenditure for a product locally to the average amount spent nationally to be mapped. An index of 100 is average. An index of 120 shows that average spending by local consumers is 20 percent above the national average. An index less than 100 means spending is less than the national average. |
To search, type the words for the search in the search text box. Click Go . The results of your search appear.
The checked variables appear under Selected Variables in the right column. Continue until you have added all the variables you want to include in the report. To clear the selected variables, click Clear all .
Once you have selected the variables for your list, you can save them.
